E-mail usage is a commercial message using email using e-mail, usually marketing email to a group of people. In its broad sense, e-mail marketing can be considered to every e-mail sent to every possible or current customer.


Email marketing has developed rapidly with the 21st-century technological development. Prior to this development, email marketing was not effective when the majority of the customers received the emails' Employment. In 1978, Gree Tankak of Digital Appliance Corporation (DEC) sent the first mass to 400 potential customers through the Advanced Research Project Agency Network. The result of this email is the $ 13 million selling price in DEC products, and marketing capability was featured. Massively emails. However, like e-mail marketing, developed as an effective way of communication, consumers started blocking content from emails with filters and blocks programs. To notify a message by automatically emailing, marketers had to create a way to push the content through an end user without having to cut off filters and spam removal software. Historically, marketing campaigns have become difficult to measure effectively because target markets cannot be explained very well. Email marketing allows marketers to identify returns on investment and improve performance and improve performance. Allows email marketing markets to watch federation from real-time users, and allows them to effectively monitor their campaigns in gaining market access to showcase the scope of the monitoring channel. At the same time, it means that more personal nature of specific advertising methods, such as television ads, cannot be captured.


Email marketing can be done through various types of emails:

Transaction emails

Transitional emails are generally based on customer action with the company. To recognize commercial transactions as well as a few limited narrative definitions of transaction messages, those recipients have already agreed to enter with the sender, like communications or contact messages, this communication Messages must be 'basic purpose'. Messages in transmitted messages include basket messages, password reset emails, and purchase or order confirmation emails, order status emails, reset emails, and e-mail Mail invoices are included. The main purpose of an international email is to provide information on this action-related information. However, due to their high rates (51.3% compared to 36.6% for e-mail newsletter), local emails have an opportunity to introduce or extend email relations with customers or customers; Expected and answer questions; or products or services to cross or sell the cross. Many email newsletter software offers transaction email support to vendors, which gives companies the ability to include promotional messages within the transit of the email. Software vendors also offer specific local email marketing services, which provide targeted and personalized email messages and run specific marketing campaigns such as customer referral programs.

Direct emails

Simply sending an email to talk about a promotional message, for example, a special offer or a product list directly in the email companies usually submit a list of customer or potential email addresses to send directly promotional messages, or they hire a list of email addresses from service companies.

Comparison of traditional mail

There are advantages and disadvantages to using email marketing compared to traditional advertising mail.


Email marketing companies are popular for many reasons. Email marketing is faster than the cheapest and traditional fairs, primarily because of e-mail; the highest price comes to the recipient. Businesses and organizations that send high volume emails can use the ESS email service provider) to submit information about the recipient's behavior. Alerts provided by user response to email marketing helps businesses and organizations understand and use user behavior Almost half of the Internet users check on email or send an email on a normal day, which is local time for 1:00 and 5:00 local time that is sent once again on the other hand.


    Ability to supply email during the mid-mid-2016 is still a problem for legal marketers. According to the report, legal email servers used the U.S. I fixed 73% delivery rate. Six percent was filtered as spam, and 22 percent were missing. It passes behind other countries: Australia is 90 percent, Canada 89%, Britain 88%, and France in Germany 84 percent, Germany 80% and 79% in Brazil. In addition, average users receive about 90 e-mails per day. Companies should use the e-mail marketing program to ensure that their program violates the United States as a violation of foreign pornography and marketing act CAN-SPAM, European privacy and electronic communication laws. Spam does not violate the rules. 2003, or their Internet Service Provider's Acceptable Use

      Opt-in email advertising

      Opt-in - Email Advertising, or Permission Marketing, is an email by advertising through which an advertiser receives consent to receive it. A common example of permission marketing is a newsletter sent to advertisement advertisers. Such newsletters inform upcoming events or promotions, or customers of new products. In this type of advertisement, a company who wants to send a newsletter to a customer asks them about the purchase point if they want to get a newsletter. With the basis of contact information stored in our database, marketers can automatically send automatic promotional materials using the transmission - known as depression marketing. They could also divide their promotions into specific market parts

      Legal requirements


      The Australian Spam Act 2003 is applied by the Australian Communications and Media Authority, which is known as "ACMA". This process term defines informal electronic messages, describes how to subscribe to tasks to work for commercial messages, and other key information is provided. With a penalty range of $ 3,000, $ 110,000 will be released from Virgin Blue Airlines (2011), Tiger Airways Holdings Limited (2012) and Celtar Alliance Pvt. Ltd (2013).


      Canadian Anti-Spam Act (CASL) was influenced on July 1, 2014. CASL users require clear or reasonable content, and for unlawful penalties are CA $ 1 million for individuals and $ 10 million for business.

      European Union

      In 2002, the European Union (Euro) introduced privacy and electronic communication. Article 13 prohibits the use of personal email addresses for marketing purposes. Directory establishes a government in opt-in, where unwanted emails can only be sent with the recipient's first agreement; it does not apply to the business email address. Since then member states have been included in the rules. This privacy and electronic communication.EC recipe rules cover in the UK in 2003 and apply to all institutions that send marketing to electronic communication.

      United States

      The 2003 Can-Spam Act was approved as a direct answer to the growing number of complaints on spam emails. It has been estimated that the U.S. government shows more interest in the rules of national trade electrical mail, the recipients should not mislead their source or material to send commercial emails, and such emails All recipients have the right to reject them. This is a $ 16,000 penalty for spying recipients of each individual. However, it does not prohibit unauthorized spam emails, but enforces rules using titles to misleading methods that are "materially misleading or misleading". In addition, there are situations where email marketers will fulfill their form, their content, and labeling. As a result, many business email marketers within the United States use the Act or Special Software to comply with the procedure. There is a variety of older systems that ensure compliance of this process. To apply the regulation of the Commercial Email Act, to provide services to a click-on subscription feature, and to authenticate the services to their users' return address and to include a valid physical address. To prevent imported listings from importing that cannot be permitted. In addition to meeting the legal requirements, email service providers (ESPs) helped establish their email marketing guests and establish and manage users. Service providers provide email templates and general best practices, as well as ways to handle membership and deletion. Some ESSS will provide insight and support with the delivery capacity for large email providers. They also have provided and opened data related to the number of messages received, and have the recipients clicked on any links inside the messages. The CAN-Spam Act was updated with some new rules by "New", as a "sender", post office or more appreciation of private mailboxes as "correct physical post address" and "person" Does not provide any fees for counting. These new cases were affected on July 7, 2008